Meet Our Founders

A global fraud story sparked a global idea. Meet the two founders turning that story into change.

Pernilla Sjöholm

COO & Head of PR

Pernilla's experience with one of the world's most publicised romance scams—the subject of Netflix's The Tinder Swindler—sparked a global conversation about online trust.

She turned that experience into action, becoming a vocal advocate for fraud awareness, women's safety, and stronger identity protections online. At IDfier, she leads communication, education, and public outreach, making sure the technology always stays grounded in human impact.

Dr. Suejb Memeti

CEO & Head of R&D

Suejb is a computer scientist with a PhD in high-performance computing and years of research behind secure, scalable digital systems. He's led research projects in Sweden and brings deep technical knowledge to identity verification, fraud prevention, and data protection.

At IDfier, he's responsible for making advanced verification tools intuitive and secure—from biometric matching to NFC-enabled ID checks.

"You never think it'll happen to you—until it does. IDfier exists so that people don't have to learn that the hard way."

— Pernilla Sjöholm

Want to Work with Us?

We're always looking to collaborate with people who share our mission. If you're a developer, designer, fraud prevention expert, or someone with a powerful perspective—we'd love to hear from you.